Clearly, they took time to think about names. Troggs was a clever name for a band because it disarmed the critics.
Before anybody could say they were rubbish, they had branded themselves as primitive minimalists. Troglodyte is a catch all term that either refers to ancient tribes, something vaguely Neanderthal or more than one computer game monster that needs an identity. Soul man, Jimmie Castor, had a hit with a record called ‘Troglodyte’. The music was defiantly plodding and the defiance gave it appeal. It became a hit and it can still be found on retro collections. The career of Jimmie was dominated by this one success. Presumably, Larry Page, then manager of the Troggs, thought that the name would challenge critics whereas The Troglodytes would have invited comparisons that could have been unfavourable. Just in case Troggs was not enough to turn heads, Page changed the name of the lead-singer Reg Ball to Reg Presley. Odd, or perhaps we should not be surprised, that two of the least charismatic performers in British pop felt entitled to adopt one of the names of Elvis Presley. American rocker, Tom Petty, understood the sacrilege and said, ‘I suppose Costello is okay but I could never call him Elvis.’
I once had a serious misunderstanding in a record store in Atlanta. I told the store assistant that I was an Elvis fan.
‘I like everything by Elvis,’ he said.
‘Not everything,’ I said.
‘No?’ he said. The store assistant was shocked.
‘I don’t like what he did in Hollywood.’
‘That’s my favourite.’
A couple of sentences later, I realised that he was talking about my fellow Merseysider, Elvis Costello. Before then we had been friendly.
The Troggs have been described as a garage band and they have acquired important admirers. Supposedly, they impressed Bob Dylan. Elvis was a fan of the crude efforts of the Dave Clark Five so it is possible. The big stars are sometimes impressed by the simpler efforts of their inferiors. Perhaps the success of crude practitioners reassures them and offers relief from perpetual aspiration. Garage bands are supposed to be a tradition and
because the Troggs are supposed to have led the way this has also increased the respect they have earned. Reputations, though, are invariably at some point begrudged, especially as the status of The Troggs as a garage band is dubious. What constitutes a garage is relatively simple but try defining a garage band and it can soon lead to difficulties. And when did garage bands really begin? There is a collection of Buddy Holly bootlegs and outtakes called ‘The Garage Tapes’. In the early days, Elvis, Scotty and Bill rehearsed at home so does that make them a garage band? Or does the band have to actually record in the garage. If so, the Troggs fail to qualify. But why do Americans take the British so seriously? It is not as if they lack primitive minimalists. This was the quality that initially convinced so many people they could become rock and roll stars. Many years ago, I found myself in the Palomino Club. For those who remember, the club can be seen in the Clint Eastwood film, ‘Every Which Way But Loose.’ My visit was memorable because it took me three hours of driving around the nightmarish road system of Los Angeles to find the damned place. There was nobody special on stage. Indeed, there were some sad cases scarred by broken dreams. I had picked the talent contest night. The winner who resembled Elvis a little, not Costello, was obliged to do an encore. He sang ‘Mystery Train’. I suppose, like more than a few in the audience, he thought he could. He was okay, he had won the contest, but he was not Elvis and now few of us believe we can sing ‘Mystery Train’. The record by Elvis has prevailed and we understand that it is not quite as primitive or as minimalist as we thought. If we can explain its triumph – its mix of rural blues, mystery and urgent rock and roll – we struggle to identify the effects that Elvis uses.
The Troggs were different. The music was basic and the hooks were obvious. Not all American music is as sublime as ‘Mystery Train’. Some musicians are effective but operate within obvious limitations. The great Tony Joe White is a good example. His guitar playing is uncomplicated but gutsy and he is not a gifted singer. But it all works because Tony Joe White has a delicious Louisiana accent and he is clever enough to draw from both white
and black music. And that is the difference. America has Louisiana and it produces Tony Joe White who can take pride in some classic records like ‘Polk Salad Annie’ and ‘Willie Laura Mae Jones’. There is no Louisiana in Britain or anything like it. If ever a British songwriter writes about an eccentric male who kills crocodiles in the way that Jerry Reed did in his song, ‘Amos Moses’, we will all know he is lying. The Troggs had their roots in Hampshire. Reg Presley was born in Andover, a town of 52,000 people, and it does possess interesting detail. The town is featured in the Doomsday Book and, this definitely deserves a mention, Liverpool footballer, Nigel Spackman, was born there. Those roots, though, have nothing to do with rock and roll.
I am not hostile to the Troggs but neither am I a fan. The term primitive minimalism like garage band flattered them. Yet, I always imagined them as likeable. I have no idea how Reg Presley felt about money but he looked like the man you might meet in a small English pub and would soon trust to buy his round. He sustained his career until he was in 70s and would have performed for longer if he had not been stricken with lung cancer. Rock and roll is not what Elvis promised but before he had finished neither was he. Rock critics have praised the last album of Glen Campbell. He recorded it despite suffering from Alzheimer’s disease. This is not the heroism we expected back in the 50s. We assumed that rock and roll would mean endless fun. Instead, we have something different. Not only did Elvis bring along a load of white folks, the English are there and so are the middle classes. But if we can accept Campbell prevailing despite his affliction and Johnny Cash using his music as a bulwark against his pending death then it would be churlish to deny trespassers their right to travel.
I will not be tempted to buy any Troggs’ records. ‘Love Is All Around’ is a good song and we should be pleased that the royalties from the inferior cover version by Wet Wet Wet allowed Reg to pursue his interest in crop circles and other strange phenomenon. Hampshire has a history but it lacks the modern myths of Louisiana so it is no surprise that Reg sought drama from sources other than music. Yesterday, there was a letter in The Guardian from Wet Wet Wet bass guitarist, Graeme Clark. He remembered when Reg Presley joined the group to sing ‘Love Is All Around’ on stage. Half way through the song, Reg became tearful. Clark told the story to Elvis Costello who presumed that Reg was crying tears of joy because the song had made him rich. Clark thinks differently. He believes that the music was important to Reg simply because it was his. I never cared for the sarcastic version of ‘Wild Thing’ by Jimi Hendrix. And I was glad to escape the Costello fan in Atlanta. Clark is probably right. Tears sounds like fulfillment to me. And if anyone does meet Reg in a crop circle in the sky, buy him a pint. Not only is he entitled; he will buy the next round.
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